Samantha Culp

Talent Scout at Wieden+Kennedy Shanghai

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Recently I became the “creative talent scout” for Wieden+Kennedy Shanghai – their first in this somewhat bizarre-sounding role, I believe. I’ll be helping to expand W+K’s network of emerging Chinese talent and pool of creative collaborators (with an emphasis on China, but also across Asia and internationally).

I’ll also be curating an events program in our office here, open to the Shanghai creative community at large, to bring in cross-disciplinary inspiration and strengthen W+K Shanghai as a local creative hub.

See the full announcement here, and see you around – I will be the one with binoculars “scouting” high and low!

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